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All posts tagged "policy"


Wednesday, June 8, 2011

New Policy For Bulk App Publishing On Marketplace

Posted by Brad Wasson in "Windows Phone Talk" @ 06:30 PM

http://windowsteamblog.com/windows_..._medium=twitter

"In recent weeks a handful of companies have individually published hundreds of apps in a matter of a few days. We call this bulk publishing. While these apps meet our certification requirements and give consumers a wider selection of content, we're also finding that publishing them in bulk degrades our customers' experience. By publishing hundreds of apps in a short amount of time, the popular "New" Marketplace list category fills quickly, pushing the other new apps out and reducing the diversity of the shopping experience."

An interesting article on the Windows Phone Developer Blog goes into quite a bit of detail about the rationale for Microsoft's decision to establish a bulk publishing policy. In a nutshell, the new policy limits the number of apps the Marketplace will publish at one time from a particular developer. They are setting the limit to 20 new apps per day, although a developer can submit more than that for certification at any particular time. The new policy is intended to help Microsoft retain a balance of choice and customer experience by enabling customers to see a broader and more representative assortment of new apps from the developer community when they see "New" apps every day. The Read link has additional information about the new policy.


Friday, March 20, 2009

Microsoft to Charge Developers a Submission Token/Fee Per App Update?

Posted by Darius Wey in "Pocket PC Talk" @ 06:00 AM

"On a related note, the presentation confirmed that the new Windows Marketplace for Mobile will apply application updates directly on the device. However it also appears application updates will require developers to resubmit their application for approval which would then cost a submission token or fee and take time to process."

Allow me to place Long Zheng's words (quoted above) into context. When Microsoft unveiled the Windows Marketplace for Mobile a week ago, it outlined details pertaining to program enrollment and the application submission process. To join the program, developers pay an annual registration fee of $99. That fee includes five application submissions per year. When a developer consumes all five submission tokens in a given year, each additional application submission within the same year costs $99, whether it's a free or paid application.

Now, this probably wouldn't restrict the average developer too much, as he or she is unlikely to release five new applications in a given year. However, a real problem emerges once these submission tokens are applied to application updates as well as new applications, which is actually the case, if Long's words speak the truth. It's not uncommon for developers, especially those who actively respond to customer feedback, to release more than five application updates in a given year. But who can blame a developer for being discouraged when they're being slapped with a $99 fee per update after the fifth update?

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