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All posts tagged "nielsen"


Wednesday, August 17, 2011

A Mobility Market Crystal Ball

Posted by Brad Wasson in "Windows Phone Talk" @ 06:00 PM

http://www.engadget.com/2011/08/17/...hifting-mobile/

"In two years, we'll mark the thirtieth anniversary of the first commercially available cellphone -- built by Motorola, incidentally. Given this week's big news from Google, and other big events that we can only presume are yet to come, those two years may also prove to be some of the most interesting yet for the mobile industry."

If you read this site regularly then you likely enjoy tracking the mobility market and smartphone industry. In all of technology could there be more interesting and as fast changing sectors as these? We all tend to speculate these days on RIM's future, Google's moves, and Microsoft's challenges, not to mention the plethora of Android devices that are continually released. The folks over at Engadget must feel much the same. Donald Melanson posted an editorial today, citing statistics from such stalwarts as Gartner and Nielsen regarding the smartphone market. He speculates on what changes we might see in the future. What do you think of Microsoft buying HTC? What about HP getting out of the smartphone business? Where will Dell settle it's focus in the future? There are some juicy statistics and interesting ideas proposed in the editorial, not to mention in the comments from readers. It's a fun piece to peruse, and will stimulate debate for, well, at least another 24 hours or the next major market development, whichever comes first.


Monday, August 1, 2011

Windows Phone/Mobile Maintain 9% Marketshare

Posted by Adan Galvan in "Windows Phone News" @ 05:00 AM

http://blog.nielsen.com/nielsenwire/?p=28516

By now many of our readers may have had the chance to read about the latest market share numbers put out by Nielsen. In that report, Nielsen attributed 9% of the market to Windows Phone/Windows Mobile. The exact breakdown is unclear, and the total market share could get worse before it gets better. With the release of Mango and a slew of new devices headed to the market (not to mention the Nokia partnership), hopefully we will see some growth in the fourth quarter. What do you think? Can Microsoft reverse the slide?


Thursday, December 2, 2010

Nielsen Reports On The State of The Smartphone Market

Posted by Jon Westfall in "Android News" @ 07:00 AM

http://blog.nielsen.com/nielsenwire...t-oct2010-1.png

"According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems. The most popular smartphones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with 27 percent of smartphone market share in the U.S. Twenty-two percent of smartphone owners have devices with the Android operating system"

Interesting - last I'd heard the Feature Phone market still had about 10% higher saturation, so it looks like the era of the Smartphone will soon be upon a much wider spread of Americans than ever before seen. So what are your predictions for the other circle? I see Green + Blue taking up some space soon to be vacated by Red, and perhaps even eating into Grey!


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