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All posts tagged "marketing"


Monday, February 6, 2012

Think You Can Do A Better Job Than Microsoft?

Posted by Nurhisham Hussein in "Windows Phone News" @ 12:00 PM

https://windowsphone.uservoice.com/...g-and-promotion

"If you're here, we assume that's because you love Windows Phone as much as we do - but maybe you're frustrated that word's not getting out to everyone about how great Windows Phones are? Just like with your suggestions on features to add to future versions of the product, we'd like your suggestions on how we can spread the word about Windows Phone itself via advertising campaigns, community or social media involvement and other types of promotions."

One of the big disadvantages of being a big company not named Apple is that its sometimes (ok, most of the time) pretty hard to have your ear to the ground and keep track of the pulse of consumer likes and dislikes. So what's a big company to do? A couple of years back I had the chance to read Gary Hamel's "The Future of Management" and one of the recommendations was for companies to co-create with their customers. I think we're seeing that principle in action here - Microsoft wants YOU, to help them market Windows Phone 7 to the masses. Here's your chance to write copy, and break into advertising!


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