Windows Phone Thoughts - Daily News, Views, Rants and Raves

"So lets say you're in midtown Manhattan and you notice a building is on fire or something really important happening, you can send a "warny" out and people using the same network and in the area will get the notification/alert on their device. You can also subscribe to your favorite "zones" or areas of interest, for example if you want to follow any "warnies" in your hometown while you are away."

WMExperts has unearthed, from what I can tell, is a unique and somewhat peculiar geolocation-leveraging app for Windows Phone 7. There are not a lot of details on the developer's site yet, but the idea behind the app appears to be that you can send out "warnys", or alerts, from your phone that can be picked up by other phones in nearby proximity, or by phones that are "watching" the area you are sending the warny about or from. Alternatively, you can receive warnys from particular zones that you want to "watch". There are waryns pre-canned for particular topics (like a famous person arriving in a particular area) or you can create your own warny topic. Sound confusing? Well, head over to the link and have a look at the demo video from the developer. The Windows Phone 7 on screen interaction looks interesting (see the maps integration), and the potential is quite intriguing. Do we need more information bombarding our inboxes? Maybe, and if you are a future Windows Phone 7 user you may have to decide.

"Croatives Inc. today announced it is launching beta release of Terrestrica - Location Triggered service for Mobiles with GPS with a possibility of creating multimedia geolocation points and guides and interesting business model based on "On location Mobile Advertising" which allow users to make Revenue from their geo-content. Terrestrica is completely Free for use."

Well, I guess mobile location advertising is coming, and this seems to be the right way to do it - meaning it is voluntary, not thrust upon you by your carrier. (That is coming to I bet). This is totally free, and looks like it might be interesting to play around with.