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All posts tagged "analysis"


Thursday, July 1, 2010

Analysis Suggests Tiered Plans are Better Deals

Posted by Adan Galvan in "Windows Phone Mobile Operators" @ 10:05 AM

http://www.fiercewireless.com/story...ions/2010-06-29

"Average data consumption increased from about 90 MB per month during the first quarter of 2009 to 298 MB per month during the first quarter of 2010. This represents a year-over-year increase of approximately 230 percent. While this increase is substantial, in the first quarter of 2009 more than a third of smart phone subscribers used less than 1 MB of data per month; this number has dropped to a quarter in the first quarter of 2010 as the number of applications and the utility of smart devices has increased substantially. That means about 20 million current smartphone users are hardly using data."

Recently, AT&T caused an uproar when they introduced new tiered pricing plans for its customers. Previously, AT&T offered an unlimited plan for $30/month. As of June 7th, all new subscribers are required to choose from the DataPlus plan, or the DataPro plan. The lower priced DataPlus plan offers 200MB of data per month for $15, while the DataPro plan offers 2GB of data per month. A recent analysis by Roger Entner at Fierce Wireless shows that even today, most consumers are better off under tiered plans. Read more...


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