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All posts tagged "turtle"


Thursday, March 4, 2010

It's Alive! Project Pink Coming to Verizon

Posted by Nurhisham Hussein in "Windows Phone News" @ 07:00 PM

http://arstechnica.com/microsoft/ne...o-verizon-1.ars

"Pink, the long rumored Microsoft-branded (but not Microsoft-manufactured) phone(s) that features premium mobile services (think Zune) and has also been referred to as Zune phone, is all but officially confirmed now, thanks to leaked third-party marketing materials obtained by Gizmodo. Microsoft did not announce anything regarding the device when it showed off Windows Phone 7 Series, but these documents lay out a promotional plan for Pink in detail, and while they don't talk about specs or software details, they do shed some light on the upcoming mobile phone."

After months of speculation ("It's dead!" "No, it's alive!"), we now have something a bit meatier to chew in to. Gizmodo has the scoop on marketing materials including the above pic of the Turtle, one of the two phones MS is apparently working on. You can catch the details and analysis at Ars Technica. Meanwhile, Engadget has a really blurry pic of the other phone in the lineup - the Pure - as well as shots of the dialer. There's still no confirmation on what OS will be running the hardware, but I don't think it's likely to be WP7S.


Wednesday, October 7, 2009

Trouble At Project Pink

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 05:30 AM

http://www.wmexperts.com/microsofts...-rumored-be-doa

On the eve of the biggest concerted launch we've seen from Microsoft's mobile side since, well, ever, comes a bit of less than optimistic rumor about the fabled "Pink" project. Mobile Crunch cites an anonymous source that spells out major trouble in the Pink camp.

Having worked in the corporate world my whole career, this tale sounds awfully familiar. Looks like Microsoft didn't really have any firm idea of what to do with their Danger acquisition, and more importantly the whole project didn't have a champion at senior management level. Overlaps between Pink and Windows Mobile probably didn't help matters either. Which is a shame, because with the right kind of vision and leadership, Project Pink might have opened up new markets for MS. One more case study for business school types.


Saturday, September 26, 2009

More Project Pink News

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 01:00 PM

http://www.engadgetmobile.com/2009/...hones-revealed/

"Taking a glance at the renders, it's clear that at least one model is that Pre-like phone we spied the other day, supposedly (and creatively) codenamed "Turtle." The other device is dubbed the "Pure," and unfortunately for Microsoft, looks like the G1 having a bad hair day... in 1988. Both devices bear a kind of child-like, simplistic look, which actually makes us wonder if these aren't some concept pieces geared toward the youth market."

I think Engadget pegged this right - Pink phones aren't aimed at smartphone users at all, even if the underlying OS is still some version of Windows Mobile and the specs are derived from WM7 chasis 1 specs. On the other hand, this is a refreshing if risky venture by Microsoft - what do you guys think?


Wednesday, September 23, 2009

Pinch Me - Microsoft To Issue Own-Brand Phones?

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 02:00 PM

http://www.engadgetmobile.com/2009/...-2010-with-two/

"Weekend gossip that has Microsoft and Sharp "unleashing" a pair of slider phones codenamed "Turtle" and "Pure" in January (likely at CES). JoFo thinks that it's possible that the rumored handsets could be announced in January, but any phone from Microsoft's Pink skunkworks project wouldn't launch until Windows Mobile 7 was ready, an OS not expected to ship on consumer devices until the end of 2010."

We have two reports from Engadget Mobile that Project Pink (here and here), which involves Microsoft's purchase of Danger (the makers of the Sidekick), is finally seeing some results. At this stage, virtually nothing is known about what specs or even which OS these devices will run, though I don't see Microsoft muddying their mobile strategy further by coming up with another ecosystem beyond Windows Mobile (or alternatively Zune). If WM7 is the target OS, that means these first two prototypes won't be on the market for another year, but given that these are relatively uncharted waters for Microsoft I'm not too surprised at the pace of development. I'm also thinking that with the ever tighter integration between software, hardware and services that the smartphone competitive space is moving towards, Microsoft is taking their time to get it right.


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