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Friday, June 10, 2011

Anecdotal Evidence Suggests US Retailers Weakly Endorsing Windows Phone 7

Posted by Brad Wasson in "Windows Phone Talk" @ 04:30 PM

http://www.pcmag.com/article2/0,281...,2386647,00.asp

"I did some mystery shopping of my own at retail stores around Manhattan, inquiring about various WP7 devices."

Now this is an interesting story. Sara Yin at pcmag.com did a little Windows Phone 7 retail survey of her own. She simply walked into retail outlets for AT&T, T-Mobile, Verizon, and Sprint and inquired about purchasing a Windows Phone 7 device. The responses varied, but by and large the people she talked to were not very knowledgeable about the platform, there were few Windows Phone 7 devices to try out, and she was even directed away from the platform. This is clearly a very small sample size, but a niggling feeling I have makes me think this kind of experience might not be that uncommon. Clearly, though, Microsoft is partly to blame. So, if this is indeed a fairly common happening, what should, or could, Microsoft due to avoid potential customers having the same experience? Have you had this experience?


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