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All posts tagged "project pink"


Saturday, July 3, 2010

Microsoft Kin and Windows Phone 7

Posted by Nurhisham Hussein in "Windows Phone Talk" @ 06:00 PM

http://www.eweek.com/c/a/Windows/Mi...estions-592041/

"Microsoft's elimination of its Kin phones indicate that the company is continuing to sweep aside what it sees as unnecessary consumer projects in favor of focusing on Windows Phone 7, its upcoming mobile platform designed to compete with the Apple iPhone 4 and Google Android smartphones."

The author paints a picture of a Microsoft that's laagering up and focusing on Windows Phone 7 to rescue its mobile presence. I'm not sure if this characterisation/interpretation of Microsoft actions are correct, what with Windows embedded muddying the waters, but the article presents a decent overview of the Kin's demise and what it means for Windows Phone 7.


Monday, April 12, 2010

Microsoft's Project Pink is now Kin

Posted by Jason Dunn in "Windows Phone News" @ 10:23 AM

http://www.microsoft.com/presspass/...sskits/webcast/

I'm in the midst of watching the stream of the live keynote on this event, so will report back later, but wanted to share this news as soon as possible. This isn't a Windows phone - it's a highly-focused feature phone that's targeted at a certain group of users. It integrates the full Zune client as well...more to come! The Kin Web site is also live.


Thursday, March 4, 2010

It's Alive! Project Pink Coming to Verizon

Posted by Nurhisham Hussein in "Windows Phone News" @ 07:00 PM

http://arstechnica.com/microsoft/ne...o-verizon-1.ars

"Pink, the long rumored Microsoft-branded (but not Microsoft-manufactured) phone(s) that features premium mobile services (think Zune) and has also been referred to as Zune phone, is all but officially confirmed now, thanks to leaked third-party marketing materials obtained by Gizmodo. Microsoft did not announce anything regarding the device when it showed off Windows Phone 7 Series, but these documents lay out a promotional plan for Pink in detail, and while they don't talk about specs or software details, they do shed some light on the upcoming mobile phone."

After months of speculation ("It's dead!" "No, it's alive!"), we now have something a bit meatier to chew in to. Gizmodo has the scoop on marketing materials including the above pic of the Turtle, one of the two phones MS is apparently working on. You can catch the details and analysis at Ars Technica. Meanwhile, Engadget has a really blurry pic of the other phone in the lineup - the Pure - as well as shots of the dialer. There's still no confirmation on what OS will be running the hardware, but I don't think it's likely to be WP7S.


Wednesday, January 27, 2010

Microsoft "Pink" Phone Coming This Spring?

Posted by Eriq Cook in "Windows Phone News" @ 11:30 PM

http://www.engadget.com/2010/01/25/...ngs-devices-la/

Rumours about Microsoft's mysterious "Pink" smartphone have been circling around the net for about a year now, but according to a factual statement by a (former) Microsoft employee, we should finally see what Pink is all about this Spring. The "Pink" phone (rumored to be named after the pop-singer Pink) is to be a "Zune-like" smartphone marketed towards youth with a special emphasis on social networking and communication.

Not a bad idea coming from Microsoft. It sounds like the the once popular Danger Sidekick platform (which Microsoft acquired back in February 2008). Perhaps this IS the "next genration" Sidekick? And with Windows Mobile 7 around the corner, I wonder how similar Pink will be to the media edition of Windows Mobile 7...


Thursday, October 22, 2009

Microsoft, the Mobile Market, and Will WM7 be Too Late?

Posted by Nurhisham Hussein in "Pocket PC Talk" @ 07:00 PM

http://www.pcmag.com/article2/0,281...,2354561,00.asp

"Microsoft must embrace the mobile space if it wants to get its act together. The company has a bunch of semi-independent units that don't seem to talk to each other very much: Windows, Windows Mobile, Xbox, Zune, and whatever has grown out of their acquisition of the Danger/Sidekick team. As Apple has shown, you create compelling experiences by acting as one company, not as five. Unfortunately, it looks like Microsoft still isn't talking to Microsoft."

Sascha Segan at PCMag delivers a stinging critique of what's wrong with Microsoft's mobile strategy. It's not that we haven't heard all of this before, but the lost data disaster at Sidekick, rumours of trouble at Project Pink, and the relative modesty of the updates brought in by WM6.5, kinds of brings it home. A year's a long time in the mobile space, and with WM7 slated to be released only in late 2010 (RTM is supposedly in about six months time), MS is going to lose even more ground in the mobile sweepstakes. Android has really come on strong in the past six months with a bevy of sexy devices hitting the shelves and the backing of some major names, and no bets that Steve Jobs has something more up his sleeve for the coming year. Will WM7 be enough to turn the tide? Sound off in the comments.


Friday, October 9, 2009

More Background on Microsoft's Problems With Pink

Posted by Jason Dunn in "Pocket PC Talk" @ 08:38 AM

http://www.appleinsider.com/article...dows_phone.html

"Earlier this week, an anonymous tipster leaked the news that Microsoft's top secret Pink project, aimed to take on the iPhone just as the Zune targeted the iPod, was "near death and probably will be canceled." Another source has now spilled even more details about the internal crisis brewing within the company and how the failure of Pink relates to iPhone, Google's Android, and Windows Mobile."

Normally you wouldn't see me linking to something at AppleInsider, let alone something by Apple ultra-fanboy Daniel Eran Dilger, but this article has the ring of truth to it - at least, insofar as anything about Microsoft can be reported truthfully at an Apple blog. I know a couple of people on the Premium Mobile Experiences team, and they've remained tight-lipped about what they've been working on - but it seems clear now they've been working on Pink given some clues that are now obvious in hindsight.

If the article is accurate about all the trouble that Pink is now in as a product (or platform), it would certainly explained the fragmented and dazed strategies from the Windows Mobile team - if a company can't come together with a cohesive plan for mobility, they're not going to come up with what they need to compete with the likes of Apple, Google, RIM, and Nokia. Was Pink merely a ploy to motivate the Windows Mobile team into kicking it into high gear? No, I don't think so - the people I know on the Premium Mobile Experiences are smart and talented, and wouldn't waste their efforts on something unless they felt it would have an impact on that market. So what exactly is the future of Pink? Time will tell...


Wednesday, October 7, 2009

Trouble At Project Pink

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 05:30 AM

http://www.wmexperts.com/microsofts...-rumored-be-doa

On the eve of the biggest concerted launch we've seen from Microsoft's mobile side since, well, ever, comes a bit of less than optimistic rumor about the fabled "Pink" project. Mobile Crunch cites an anonymous source that spells out major trouble in the Pink camp.

Having worked in the corporate world my whole career, this tale sounds awfully familiar. Looks like Microsoft didn't really have any firm idea of what to do with their Danger acquisition, and more importantly the whole project didn't have a champion at senior management level. Overlaps between Pink and Windows Mobile probably didn't help matters either. Which is a shame, because with the right kind of vision and leadership, Project Pink might have opened up new markets for MS. One more case study for business school types.


Saturday, September 26, 2009

More Project Pink News

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 01:00 PM

http://www.engadgetmobile.com/2009/...hones-revealed/

"Taking a glance at the renders, it's clear that at least one model is that Pre-like phone we spied the other day, supposedly (and creatively) codenamed "Turtle." The other device is dubbed the "Pure," and unfortunately for Microsoft, looks like the G1 having a bad hair day... in 1988. Both devices bear a kind of child-like, simplistic look, which actually makes us wonder if these aren't some concept pieces geared toward the youth market."

I think Engadget pegged this right - Pink phones aren't aimed at smartphone users at all, even if the underlying OS is still some version of Windows Mobile and the specs are derived from WM7 chasis 1 specs. On the other hand, this is a refreshing if risky venture by Microsoft - what do you guys think?


Wednesday, September 23, 2009

Pinch Me - Microsoft To Issue Own-Brand Phones?

Posted by Nurhisham Hussein in "Pocket PC Hardware" @ 02:00 PM

http://www.engadgetmobile.com/2009/...-2010-with-two/

"Weekend gossip that has Microsoft and Sharp "unleashing" a pair of slider phones codenamed "Turtle" and "Pure" in January (likely at CES). JoFo thinks that it's possible that the rumored handsets could be announced in January, but any phone from Microsoft's Pink skunkworks project wouldn't launch until Windows Mobile 7 was ready, an OS not expected to ship on consumer devices until the end of 2010."

We have two reports from Engadget Mobile that Project Pink (here and here), which involves Microsoft's purchase of Danger (the makers of the Sidekick), is finally seeing some results. At this stage, virtually nothing is known about what specs or even which OS these devices will run, though I don't see Microsoft muddying their mobile strategy further by coming up with another ecosystem beyond Windows Mobile (or alternatively Zune). If WM7 is the target OS, that means these first two prototypes won't be on the market for another year, but given that these are relatively uncharted waters for Microsoft I'm not too surprised at the pace of development. I'm also thinking that with the ever tighter integration between software, hardware and services that the smartphone competitive space is moving towards, Microsoft is taking their time to get it right.


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