Tuesday, May 31, 2011
Does Your Smartphone Distract You From Ads on TV?
Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 01:00 AM
"While Apple might be pretty good at creating TV ads, the company's iPhone is something of a problem for television advertisers. According to a recent study, the iPhone (and other smart phones) are one of the major distractions people encounter when watching TV."
Anything that is "aiding in avoidance" is troubling to the advertising industry per AdAge. So when they decided to do a study and find out exactly how much distraction do smartphones cause television viewers. They didn't like the results. During a 30 minute show, 94% of viewers were distracted at some point, and smartphones accounted for 60% of these distractions. I can totally see this as I do exactly the same thing. How about you, does your smartphone distract you from those pesky ads on TV?