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All posts tagged "UK"


Wednesday, August 27, 2008

Apple iPhone Ads in UK Declared Misleading

Posted by Jason Dunn in "Pocket PC Talk" @ 08:36 AM

http://www.mobileburn.com/news.jsp?Id=5176

"Apple has come under scrutiny on its iPhone 3G for false advertising, and now the Advertising Standards Authority, a UK ad group, has come forth to declare a specific television ad for the touch-based smartphone to be misleading to consumers."

Above is the ad in question, and while I'm not normally a fan of the Eurocratic system of slapping fines on every company they can find, it's pretty easy to see their point here: Apple makes some very bold claims about having the best browsing experience on a mobile device, but that browsing experience comes to a screeching halt as soon as you hit any Web site that uses Flash - and many of them do. These commercials fail to mention that. They also fail to highlight that nothing happens that quickly on a 3G network, but that might be splitting hairs. Java is also mentioned, but I can count the number of times I see the Sun JVM fire up on my PC on one hand - and it's almost always when I'm uploading photos on Smugmug. Is Java on a phone really needed for Web browsing? I don't think it is. Read more...


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