"The Redmond, Wash.-based software giant is already the largest software developer for Apple's Mac platform outside of the Mac maker itself, with Fortune's Big Tech blog estimating that its Mac Business Unit generates revenues in excess of $350 million and profits of over $200 million each year. Add to that the firm's expertise in its proprietary Exchange email protocols and business email systems, and it's almost a certainty that Microsoft will be among those bearing fresh wares for Apple's iPhone and iPod touch a bit later this year, Tom Gibbons, corporate vice president of Microsoft's Specialized Devices and Applications Group, told the business publication. "We do have experience with that environment, and that gives us confidence to be able to do something," he said. "The key question is, what is the value that we need to bring?" Gibbons' team of Mac developers, which actually resides in Mountain View, Calif., just a few miles from Apple's headquarters in Cupertino, is reportedly weighing its most viable options for an initial native iPhone application, which appears as if it will fall within the Office family of productivity applications."
It wasn't too long ago that Apple announced Exchange support for the iPhone and iPod touch. The implications here have yet to be seen, but come June, we'll likely see the two devices consume a reasonable chunk of Windows Mobile's market share. What about Office? It's always been one of Windows Mobile's biggest selling points. The iPhone and iPod touch lack it, but that may soon change, and if it does, it has the potential to be huge. Add in Tellme and a host of other applications and Microsoft will need to find new ways to make Windows Mobile as popular as it once was.