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All posts tagged "paul thurrott"


Thursday, June 24, 2010

Microsoft's Mobile Strategy a Mess?

Posted by Jon Westfall in "Windows Phone Talk" @ 03:30 PM

http://www.windowsitpro.com/article...t-s-A-Mess.aspx

"The impetus for this question was the announcement late last week that Microsoftwould soon deliver something called Windows Embedded Handheld, yet another mobile software platform and brand built on the same underpinnings as the obsolete Windows Mobile 6.5 and aimed at the nebulous market for "enterprise handheld devices." And there will be a second version of this down the road based on the Embedded 7 series mobile core."

Paul Thurrott makes the case that Microsoft's strategy isn't a one-size-fits-all but a massive-octopus-arm-attempting-to-reach-each-niche, and that the latter isn't sound. The latter does though mean that some of the issues we've seen in the past with iPhones and Androids not playing nicely in certain environments (e.g., the enterprise) would be avoided by this strategy. Now if only all of those niche operating systems were ready to go anytime soon.


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