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All posts tagged "marketplace"

Friday, June 11, 2010

No Porn In The Windows Phone 7 Marketplace

Posted by Jon Westfall in "Windows Phone News" @ 04:00 AM

"Also published are the application certification requirements that applications must meet to be allowed in the Marketplace. Just as with the Windows Mobile Marketplace, no porn or sexually suggestive content is allowed. Microsoft is clearly seeking to avoid the controversy that Apple faced when it yanked porn from the store. Microsoft still hasn't committed to offering any alternative way of loading applications. Businesses wanting their own privately developed, privately deployed software will still have to go via Marketplace. Their programs will still be private, but as things stand, there won't be any mechanism for cutting out the middleman."

Sorry to dash your thoughts of Microsoft as the "cool dude that's down with dirty pictures" - They won't allow pornographic apps in the Windows Phone 7 marketplace. But do we really need that anyway? As many have said, most smartphones already have the best porn application out there - a web browser. So is this all just a bunch of smoke porn-loving journalists keep resurrecting with Win Phone, Apple, and others? I mean, how shocking is it that a major corporation wouldn't want offensive content displayed on it's service?

Tuesday, June 8, 2010

Windows Phone Marketplace Will Support Private App Betas

Posted by Jason Dunn in "Windows Phone Developer" @ 02:30 PM

"Microsoft is making several announcements at TechEd this week that developers should be sure to catch, like the introduction of our new Windows Phone Marketplace policies. We're also providing more details about some developer features, one of which I think is worth exploring more closely; private beta distribution through Windows Phone Marketplace. This is noteworthy not only as a cool new Marketplace feature, but also as a prime example of Microsoft embracing the concept of the public and private cloud."

That's a nice evolution of the features for Marketplace - and I can't help but notice it's being referred to as "Windows Phone Marketplace" rather than the more cumbersome "Windows Marketplace for Mobile". Although, why not just call it Marketplace? Maybe a trademark thing. At any rate, this is another useful feature that developers will be able to tap into in order to help them test their apps.

Monday, June 7, 2010

Windows Phone Marketplace: The New Policies

Posted by Jason Dunn in "Windows Phone Developer" @ 04:09 PM

"Today we're introducing the new set of Windows Phone Marketplace policies that will govern the application submission and certification process as Windows Phone 7 comes to market. We're taking the next step with Marketplace to attract a much wider range of developers, from large software companies down to students and hobbyists. We introduced our first Marketplace eight months ago and have already shown that there is demand for an app store that is both customer-centric AND developer friendly. Marketplace is evolving to give people a great selection of beautiful apps for Windows Phone 7 that we will take steps to ensure are high-quality and don't introduce security or reliability issues. At the same time, we're giving developers the respect they deserve in our use of transparent and uniform policies that still give developers the necessary information and flexibility to explore creative sales and marketing models. For Windows Phone 7, we're keeping the basic tenets of our existing Marketplace philosophy and making a few enhancements for developers."

I'm not a developer, so take my analysis of this with a grain of virtual salt, but I have to wonder if Microsoft is really feel desperate enough yet when it comes to wooing developers. Take the $99 annual registration fee; sure, now you can submit an unlimited number of apps, which is great, but why have the fee at all? Next to Palm Web OS, I'd say Microsoft has the least amount of developer momentum on a mobile platform - Microsoft needs to work harder to get developers on board.

I just loaded up Marketplace on my HD2, and with the filter set to United States - English, I counted 645 apps in total. That's a rounding error on Apple's App store...Microsoft, you really need to work harder to get developers on board. I'm certain that the high-end hardware on Windows Phone 7 devices will bring a lot of great developers to the table, but even with that, I think Microsoft should give away their dev tools and have 12 or even 24 months of all app submissions being free - they need to build momentum with developers, and making it "barrier free" to develop for Windows Phone is a good start.

Tuesday, April 27, 2010

WMWifiRouter 2.0 Released; Now in Windows Mobile Marketplace

Posted by Jon Westfall in "Windows Phone Software" @ 05:30 AM

"This new version of WMWifiRouter brings many small improvements, enhancements, bug-fixes and device-specific stability improvements. We've picked a handful of the most noticeable changes from our changelogs...All languages have been updated... Massive amounts of code were added to ensure Wi-Fi stability on those devices with "sensitive" Wi-Fi drivers...On most of the devices WMWifiRouter is able to use Bluetooth with, multiple simultaneous Bluetooth clients are now supported... New Wi-Fi connections now pop up a notification with the details of the device that connected...Power management has been improved"

Back in August, I reviewed WMWifiRouter and today we see the release of their 2.0 upgrade. Along with the changes noted above, the software is now available in the Windows Mobile Marketplace and the 2.0 version is a free upgrade for those who own 1.x versions. Woohoo!

Wednesday, March 24, 2010

Microsoft Details Windows Phone Marketplace Experience for Developers

Posted by Darius Wey in "Windows Phone Developer" @ 02:20 AM

"On Monday, I wrote about how the Windows Phone Marketplace provides a different kind of shopping experience from a customer point of view. Today I wanted to describe how the Marketplace experience helps application and game publishers improves discoverability, monetization, and long-term customer connection. We've learned a lot from our experience with the Windows Marketplace on Windows Mobile, and listened to feedback from over a thousand developers that informed the design and experience of the Windows Phone 7 Series Marketplace experience."

Microsoft has published the second part of its Windows Phone Marketplace guide with a discussion on discoverability, monetization, and customer connection - all key topics of interest for both developers and publishers. If you're in that crowd, be sure to give it a read.

Thursday, March 18, 2010

Marketplace Can Revoke Application's License - Remotely!

Posted by Jon Westfall in "Windows Phone News" @ 08:30 AM

"Speaking at a MIX10 session about Windows Phone 7 Series architecture this morning, Microsoft's Istvan Cseri mentioned that the Windows Phone Marketplace -- the one and only clearinghouse for apps in WP7S -- will be able to remotely revoke licenses. Since devices will only run properly-licensed apps, this effectively means the company will be able to shut down apps remotely -- a capability they'd probably invoke if a Marketplace app were to badly misbehave en masse, for example."

The paranoid in me says "Whoa... what if I want that app". The sane person in me says this is actually a good thing - it can be invoked to prevent bad applications from messing up the phone experience. While it sacrifices flexibility, it increases the likelihood that your Windows Phone 7 Series experience will be much better than (certainly) Windows Mobile 6.5. Now lets just hope that this 'bad' applications discipline extends to provider bloatware!

Tuesday, March 16, 2010

Microsoft Talks About Windows Phone Marketplace for End-Users

Posted by Darius Wey in "Windows Phone News" @ 03:00 AM

"Today we're disclosing the details of the Windows Phone 7 application development platform and tools and how to create more compelling and creative applications and games based on Silverlight and XNA. Everything starts there, but it doesn't end there, not until you've been able to distribute and sell your application to a customer. The way users discover and download an application or game on their Windows Phone 7 Series device is through the Windows Phone Marketplace."

There's no denying that the existing Windows Mobile Marketplace is a stretch from what it should be. Enter the Windows Phone Marketplace for Windows Phone 7 Series. Microsoft has significantly revamped the shopping experience to meet user expectations.

The Marketplace will ship on every Windows Phone 7 Series device and deliver a single, consistent environment from which you can browse through, purchase, and update apps, games, music, and podcasts, and also view special offers and exclusives as they happen. Now, Apple, take note! There's also a Trial API available to developers to release trial versions of apps if they wish to. Microsoft describes the Marketplace in greater detail on The Windows Blog, so be sure to head over there and check out the article.


Wednesday, February 17, 2010

Windows Marketplace Makes Changes

Posted by Jon Westfall in "Windows Phone Developer" @ 07:30 PM

Greetings from the Microsoft MVP Summit. Today I'm happy to write to you and tell you... absolutely nothing from Summit due to NDA! But I do have some interesting developments regarding Windows Mobile Marketplace which should make developers smile. These will all be rolling out over the next few days from Microsoft.

  • The $10 fee to submit to additional marketplaces. The $99 fee is still applicable, but to submit to smaller market segments, the additional fee is now gone.
  • Registration flow for ISVs should be improved.
  • Users in Russia will now be able to access Marketplace.
  • Acceptance policy changes, including allowing VoIP applications unless specifically prohibited by the carrier.

Hopefully this will help remedy a few Marketplace issues, and encourage its growth!

Windows Phone 7 Series Marketplace Screenshots

Posted by Eriq Cook in "Windows Phone News" @ 06:30 PM

"As you can see...the Zune-inspired interface continues into the Marketplace. It looks like Microsoft has saved the first screen to feature an application. Beyond that, you can filter into apps, games, music, and podcasts..."

There are some new pics of the Windows Phone 7 Marketplace on I'm very impressed with the new interface and personally think it breathes a lot more "life" into the experience. The new interface is almost identical to the existing Zune Desktop marketplace and very easy to navigate.

Sunday, January 17, 2010

Advanced Anti-Piracy Protection Coming to Marketplace

Posted by Jon Westfall in "Windows Phone Developer" @ 11:00 AM

"If you are developing applications for Windows phone, you have probably read about the Standard and Advanced Anti-Piracy Protection available to developers to help protect your hard developed IP. If you haven't done so yet, check out the Windows Marketplace anti-piracy model white paper available here. Advanced Anti-Piracy Protection (AAPP) is designed to thwart the illegitimate sharing of your Windows phone applications. Even if a hacker obtains the binaries from one device, AAPP will prevent that application from running on any other device. While Standard Anti-Piracy protection does not require any intervention by the developer, AAPP does require that you integrate code into your application. We will walk through how AAPP works, how you obtain the AAPP code from Microsoft and how to integrate the AAPP code into your application."

Well I'm sure the 7 developers that have paid to be in Windows Mobile Marketplace will appreciate this. Just kidding - I'm sure their are dozens more (Although the offerings still look kinda skimpy on there, in my opinion). This method does make sense, although if I were developing for WinMo I'd probably want a solution that didn't force me to make two versions of my app (one that checked for marketplace code, the other that didn't). Therefore wouldn't it just be easier for developers to verify licenses by using something simple (like e-mail address lookup) inside the app?

Tuesday, July 14, 2009

Windows Marketplace For Mobile Coming To WinMo 6.0/6.1

Posted by Ed Hansberry in "Pocket PC News" @ 07:00 AM

Engadget is reporting that Microsoft new app store, Windows Marketplace for Mobile will be gracing the screens of Windows Mobile 6.0 and 6.1 devices. This is welcome news as it had been previously limited to the new WinMo 6.5 platform. Now users of existing devices can get apps from one place and developers just got a few million instant new potential customers. Great news!

Tags: marketplace

Monday, May 18, 2009

MS Opens Up Developer Forum For WinMo Marketplace

Posted by Ed Hansberry in "Pocket PC Developer" @ 01:00 PM

If you are a developer and have questions about the forthcoming Windows Marketplace for Mobile, check out the new forum on MSDN. You'll need a LiveID to sign up, but chances are, if you develop for Windows Mobile, you already have one. The forum is new but seems to have a few Softies in it to answer questions and take feedback.

Tuesday, May 12, 2009

Windows Marketplace Registration Opens

Posted by Darius Wey in "Pocket PC Developer" @ 09:50 PM

"In the latest update to, developers can now Register to participate in Windows Marketplace for Mobile. This marks another milestone in providing Windows Mobile Developers a clear path to develop, test, certify and distribute their Windows Mobile applications via the Windows® Marketplace for Mobile. Throughout the registration process, links to key documentation for distributing apps through Windows Marketplace for Mobile are provided."

Developers, if you haven't registered to participate in the Windows Marketplace for Mobile, now's as good a time as any to do so. You'll have to pony up an annual subscription fee of $99, but doing so will net you assistance with the development, certification, and distribution of your app. Check out the FAQ, if you have any queries. It's worth noting that participation is optional. You may consider the cost or the policies of the Marketplace to be too restrictive, in which case, you're still welcome to develop your app and distribute it through third-party storefronts as you're probably already doing so in this pre-Marketplace era.

Wednesday, April 1, 2009

Windows Mobile Marketplace: For Unicorns Only

Posted by Jason Dunn in "Pocket PC Talk" @ 03:00 PM

The illustration to the left is inspired by something I was told today: the forthcoming Windows Mobile Marketplace is going to be for Windows Mobile 6.5 phones only, not back-ported to Windows Mobile 6.1 and 6.0 phones. That's right - the millions and millions of Windows Mobile phones out there today (40+ million I'd say in the past few years alone) will not have access to this forthcoming software directory. Only people that buy brand new phones, or perhaps a tiny percentage that will get a 6.5 upgrade for their phone, will be able to access this. They might as well made it available only to unicorns - both are mythical at this moment in time.

The strength of a software platform comes in numbers. Being the only one in the world with a fax machine means it's useless. Developers are excited about the Marketplace because, for the first time, they'll have direct access to the customer and can easily offer their software to them. But that audience is going to be very small at first, when it should have been very large.

I've been using Apple's App Store lately on an iPod Touch I purchased specifically for this reason, and I've never seen anything so easy to use in my life - it makes the discovery and purchase of software incredibly fast and simple. I'll write more about that later, but the point is that Apple made the App Store available to not only new iPhone 3G owners, but first-generation iPhone owners, and owners of both first and second generation iPod Touch owners. For developers, that means millions and millions of customers that are only a few taps away from trying, and buying, their software. Overnight millionaires were made by the Apple App Store because Apple put it in front of so many customers at once. This is the right way to do it. Read more...

Microsoft Announces Developments In the Marketplace, Windows Live, and Windows Mobile 6.5

Posted by Darius Wey in "Pocket PC News" @ 11:15 AM

Microsoft is at CTIA this week to make a slew of announcements related to the Marketplace, Windows Live, and Windows Mobile 6.5. Expect all the details during Robbie Bach's keynote; however, if you simply can't wait, jump the break and we'll feed you some preliminary information as well as a few screenshots.


Friday, March 20, 2009

Microsoft to Charge Developers a Submission Token/Fee Per App Update?

Posted by Darius Wey in "Pocket PC Talk" @ 06:00 AM

"On a related note, the presentation confirmed that the new Windows Marketplace for Mobile will apply application updates directly on the device. However it also appears application updates will require developers to resubmit their application for approval which would then cost a submission token or fee and take time to process."

Allow me to place Long Zheng's words (quoted above) into context. When Microsoft unveiled the Windows Marketplace for Mobile a week ago, it outlined details pertaining to program enrollment and the application submission process. To join the program, developers pay an annual registration fee of $99. That fee includes five application submissions per year. When a developer consumes all five submission tokens in a given year, each additional application submission within the same year costs $99, whether it's a free or paid application.

Now, this probably wouldn't restrict the average developer too much, as he or she is unlikely to release five new applications in a given year. However, a real problem emerges once these submission tokens are applied to application updates as well as new applications, which is actually the case, if Long's words speak the truth. It's not uncommon for developers, especially those who actively respond to customer feedback, to release more than five application updates in a given year. But who can blame a developer for being discouraged when they're being slapped with a $99 fee per update after the fifth update?


Tuesday, November 11, 2008

Steve Ballmer Confirms Windows Mobile App-Store in the Works

Posted by Rocco Augusto in "Smartphone News" @ 02:00 PM

"Steve Ballmer, at the recently held developers conference at Sydney, Australia, said that Microsoft is working on a App-store like software distribution. Apple's iPhone and App-store have really stirred the Windows Mobile Market. Though there are many 'app-store like' distributions, for example - Handango, they are not something that is offered directly from Microsoft. But at the same time Ballmer also mentioned there are no plans to mimic iPhone's App-store."

Has anyone else noticed how talkative Steve Ballmer has been lately? For the longest time now we haven't heard anything from Microsoft and now it is as though they took the gag out of Steve's mouth! I know we reported on this a while back, but it is nice to see some of the higher-ups in Microsoft confirming what were before just rumors. No matter what Microsoft decides to do anything will be better than Handango. The last time I used Handango the site was so poorly laid out that I felt as though I was pulling out my own teeth. Though Microsoft will have to be careful shaking things up to much. We all know how much the Windows Mobile developers out there love Handango and might not want to use anything else! (That last sentance was pure sarcasm for anyone that didn't pick up on it!)

Tuesday, May 27, 2008

Purchase Microsoft Points With Your Phone... In Japan

Posted by Darius Wey in "Digital Home News" @ 10:30 AM

What if filling up on Microsoft Points was as easy as picking up your phone and having the cost added to your phone bill? That's how it is for NTT DoCoMo users in Japan, and hopefully, that's just a starting point.

If Microsoft is working with other carriers to make this available around the world, great. If not, they probably should. A vast majority of Xbox Live Marketplace and Zune Marketplace users probably have a mobile device of some sort - some have their reasons against directly linking their Windows Live ID and credit card together, while others don't always want to make the trek to their local store to pick up one of the many Microsoft Points cards on offer, so this third option makes a lot of sense.

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