Windows Phone Thoughts: Robbie Bach Talks, Engadget Listens

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Monday, October 12, 2009

Robbie Bach Talks, Engadget Listens

Posted by Jon Westfall in "Pocket PC Talk" @ 05:30 AM

http://www.engadget.com/2009/10/06/...-engadget-is-t/

"We're currently at a multi-purpose Microsoft event right now -- an event touring the company's holiday lineup, as well as today's launch of Windows phone devices (AKA, Windows Mobile 6.5). We had a chance to sit down with Robbie Bach, President of Microsoft's Entertainment & Devices Division, and ask him some questions about where the big M is headed with its recent lineup."

While the conversation with Robbie Bach had some interesting points on Windows Mobile and Windows Phones in general, in light of the recent Sidekick fiasco, I found the following point slightly ironic:

Peter Rojas asks about the company's acquisition of Danger. Robbie: "There were clear reasons for us to acquire Danger -- I think in time that will pan out. It wasn't another OS, it was services... the Sidekick isn't our brand, it's T-Mobile's brand."

Oh how I bet many at Microsoft would love to keep repeating that mantra over the next week...


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