"Microsoft Corp. has completed its acquisition of Danger, Inc., the company announced today. Danger’s expertise in building great, intuitive client software for mobile handsets connected to powerful hosted back-end services fosters rich consumer experiences in communication, media sharing, entertainment and personalization. The combined force of Danger and Microsoft strengthens the company’s ability to provide innovative mobile experiences to more consumers. Danger will become a part of the new Premium Mobile Experiences (PMX) team, a group within the Mobile Communications Business (MCB) of the Entertainment and Devices Division at Microsoft. The PMX team focuses on consumer-facing mobile projects and is led by Roz Ho, corporate vice president of Premium Mobile Experiences, reporting to Andy Lees, senior vice president of the MCB. Danger co-founders Matt Hershenson and Joe Britt will join the new organization, reporting directly to Ho. “We imagine a mobile experience that embraces sharing and celebrating relationships and personal moments,” Ho said. “Combining Danger and Microsoft talents together in the Premium Mobile Experiences team is how we’re going to deliver cool, new, fun mobile experiences to consumers. We want people to smile every time they look at their phone.""
It'll be interesting seeing how Microsoft's mobile business model changes following the completion of its acquisition of the Hiptop/Sidekick company. It could be a great step forward. Or it could turn into nothing. Here's hoping the former, and that it does indeed produce mobile experiences that'll make us smile every time we look at our phone.