Windows Phone Thoughts: The Economist Examines Push Email: Its Time is Coming

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Wednesday, March 30, 2005

The Economist Examines Push Email: Its Time is Coming

Posted by Jonathon Watkins in "NEWS" @ 11:00 AM

http://www.economist.com/displaysto...tory_id=3775141

"The BlackBerry has spawned designer accessories; earned a nickname ("CrackBerry") that reflects its addictive nature; and even has a malady ("BlackBerry Thumb") associated with over-use. But its success means that the Canadian firm that makes it, Research in Motion (RIM), now faces a growing throng of competitors. . . . These guys exist because Microsoft is bad at mobile e-mail,” says Mr Modoff. But the next versions of Microsoft's mail-server and PocketPC software, due in a few months, will include support for BlackBerry-style "push" e-mail, whereby new messages simply appear in the in-box."

This Economist article about push e-mail is a good primer on the current state of the market and what's likely to happen in the near future. There are currently 'only' 2.5 million users who have the pleasure of watching email appear before their eyes and the market is apparently set for massive mainstream growth. The pieces are almost in place and after all, why dial up and check your mail, when it can be immediately sent straight to you?

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