Windows Phone Thoughts: Detroit Free Press: "Microsoft Steps up Auto Software Push"

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Monday, March 8, 2004

Detroit Free Press: "Microsoft Steps up Auto Software Push"

Posted by Jason Dunn in "OFF-TOPIC" @ 05:23 PM

http://www.freep.com/money/tech/mwe...d8_20040308.htm

"At the Society of Automotive Engineers' 2004 World Congress this week in Cobo Center, look for a Hummer H2 all decked out with telematics. It's an aggressive sign that after eight years of trying, Microsoft thinks it's on the right road for the automotive market. That road has been bumpy, at least in terms of getting one of the big U.S. car companies to sign up for its software, best known for its products for personal computers and Xbox video games. Founder Bill Gates himself has zeroed in on Detroit, predicting to analysts last fall that his company's automotive software will be in 30 percent of all cars by 2006 -- a claim that even the most optimistic of the technology analysts consider wildly optimistic."

An interesting article. Although there are always jokes about what would happen to vehicles if Microsoft software got into them, the concept of having a smarter, more useful vehicle is certainly an appealing one.

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