Windows Phone Thoughts: SanDisk & Motorola Produce New Flash Card Format

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Monday, March 1, 2004

SanDisk & Motorola Produce New Flash Card Format

Posted by Jonathon Watkins in "NEWS" @ 06:00 AM

http://news.com.com/2100-1041-51665...html?tag=cd_top

If you were asked what we really need in terms of new technology for PDAs & operable devices, what you answer? I bet it’s not another flash card format. :? But guess what? "Memory card maker SanDisk and cell phone manufacturer Motorola have teamed up on a new small flash card aimed at handsets as the two companies look to capitalize on the trend toward the miniaturization of memory cards. SanDisk formally announced the new format, called T-Flash, late Thursday. The new cards will allow portable devices to store data, such as digital images and audio. SanDisk expects the cards to be readily available in the second quarter, and Motorola intends to use them in new cell phones due out in the second half of the year." Oh goodie. :?

"The T-Flash cards will be about half the size of a cell phones' subscriber identity module (SIM) cards, or about the size of a fingernail, according to Sunnyvale, Calif.-based SanDisk. They will store 32MB to 128MB of memory and cost $14 to $39, the company said." Do they give you a free magnifying glass with it I wonder?

"Multiple incompatible card formats have created some confusion among consumers, but with Motorola's support, SanDisk has a good chance of gaining a foothold in the market for the new format, according to Jim Handy, an analyst with research firm Semico Research. Motorola is among the top five cell phone makers in the world." Confusion, no, really? :idontthinkso: Full speed ahead for plan fragmentation!

"Among the current card types are Memory Stick, Secure Digital, CompactFlash, MultiMediaCard, xD-Picture Card and Smart Media. There are also miniature versions of Memory Stick, Secure Digital and MultiMediaCard." You don’t say? So, how about making the formats we already have cheaper and with higher capacity? Anyone every heard of growing the pie rather than trying to take a bigger slice of a smaller pie? :frusty:

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