Windows Phone Thoughts: Microsoft Reader Offers Best-Sellers for Free

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Thursday, July 3, 2003

Microsoft Reader Offers Best-Sellers for Free

Posted by Crystal Eitle in "CONTENT" @ 08:00 AM

http://www.microsoft.com/presspass/...mmerpromopr.asp

As part of a promotion to entice people to update to the newest version of Reader, Microsoft is giving away 60 commercial eBook titles for free this summer.

"These books represent a wide cross-section of authors and books from a variety of publishers, such as 'A Short History of Nearly Everything,' by Bill Bryson; 'The Joy Luck Club,' by Amy Tan; 'Fear Itself,' by Walter Mosley; and 'Beach Music,' by Pat Conroy. The 20-week promotion will feature three new titles each week, available at http://www.microsoft.com/reader/."

This is pretty exciting news. Says Microsoft's Cliff Guren, "These are not public domain books or titles you could download for free anywhere else." I think this is an excellent way to publicize eBooks; for eBook publishing to take off, there has to be a critical mass of potential eBook customers. Hopefully this promotion will catch on and demonstrate to publishers that there is widespread interest in eBooks.

Microsoft's free eBook promotion begins tomorrow, July 4th.

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