Windows Phone Thoughts: OLED Benefits Over hyped?

"For the past couple of years electronics companies researching OLED, or Organic Light Emitting Diode, displays have been making technology promises that are almost as bright as the displays themselves, but commercial products have been lacking. The first commercial OLED began shipping in March. However, both it and the latest batch of prototypes suggest that the power-reduction promises made about the technology may have been optimistic, at least for the first generation of products."

The article goes on to say that the first OLED screens consume as much, and in some cases more, power than current LCD screens. And I'm having doubts about whether or not I want to buy hardware with organic components that will break down after 10,000 hours. I reuse and give away a lot of my old hardware, and to have it "expire" would be a very negative aspect of OLED to me. What would be interesting is a service industry popping up around OLED - companies would replace the organic components of the OLED display for a small fee. Crazy? Maybe not.