Windows Phone Thoughts: HP iPaq Treasure Hunt

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Monday, February 24, 2003

HP iPaq Treasure Hunt

Posted by Janak Parekh in "EVENT" @ 09:30 AM

http://www.businesswire.com/cgi-bin...5248&ticker=hpq

Oh, those lucky Floridians... while I'm freezing up here, they're going to have a treasure hunt during Spring Break -- using (and potentially winning) iPaq 1910s.

"College students celebrating Spring Break in Panama City Beach this March will have the opportunity to learn and earn through the HP iPAQ Pocket PC Treasure Hunt. Conducted over a two-week period in mid-March, the iPAQ Treasure Hunt will pit 20 five-student teams in a timed race around the city and beaches with the winning team receiving five new HP iPAQ Pocket PCs and $2,500. The second place team will receive iPAQs."

It's pretty clear that this is an effort to market the iPaqs as more mainstream--and with the 1910, they'll probably succeed. The article notes that a star from MTV's "Real World Hawaii" is going to be moderating the iPaq Treasure Hunt.

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