Thursday, January 30, 2003
Sears to Greatly Expand Dell's Physical Presence
Posted by Ed Hansberry in "THOUGHT" @ 10:00 AM
"Dell Computer is experimenting with a plan to extend its retail kiosk program into Sears stores. The PC manufacturer on Wednesday set up a trial site inside a Sears Roebuck store in Austin, Texas. The kiosk, measuring 10 feet by 12 feet, is a facsimile of the company's kiosk displays used elsewhere in the United States, the company said."
I am not sure how this will be better than putting the Kiosk in the mall from a shopping standpoint, but it makes it easier for Dell. They negotiate one time with Sears and are done. With malls, you negotiate with a myriad of management companies and various rules about square footage, hours of operation, etc. If nothing else, it should speed up the deployment of the kiosks.
I am not sure how this will be better than putting the Kiosk in the mall from a shopping standpoint, but it makes it easier for Dell. They negotiate one time with Sears and are done. With malls, you negotiate with a myriad of management companies and various rules about square footage, hours of operation, etc. If nothing else, it should speed up the deployment of the kiosks.
