Wednesday, October 23, 2002
CRM Applications on Your Pocket PC
Posted by Brad Adrian in "NEWS" @ 05:30 PM
http://www.crmdaily.com/perl/story/19757.html
This article at CRMDaily.com says that PeopleSoft, one of the world's premier developers of customer relationship managment (CRM) applications, has announced support for the Pocket PC, including the Phone Edition.
"PeopleSoft's mobile CRM app provides disconnected access to customer information and allows users to synchronize up to a year of updates in less than six minutes, according to the vendor. New features of the Pocket PC Phone Edition, which will become available later this year, include one-touch dialing."
CRM applications are really a lot more than simple customer information tools, though. They offer everything from contact tracking to sales lead analysis and customer portfolio management. This area is going to be very big for the mobile enterprise, and the fact that PeopleSoft is involved is great news.
My favorite part of the article, though, is where PeopleSoft's platform choice is explained:
"Besides being an indicator of the growing demand for mobile CRM, PeopleSoft's decision to support Pocket PC speaks volumes about the battle for market share between Microsoft and Palm...Palm has a very large installed user base, and users clearly get much better battery performance with the Palm OS, according to Aberdeen Group wireless analyst Isaac Ro. On the other hand, 'the Pocket PC platform is a powerful operating system well-tailored for enterprise applications, because it offers very robust functionality compared to Palm,' he told CRMDaily."
This article at CRMDaily.com says that PeopleSoft, one of the world's premier developers of customer relationship managment (CRM) applications, has announced support for the Pocket PC, including the Phone Edition.
"PeopleSoft's mobile CRM app provides disconnected access to customer information and allows users to synchronize up to a year of updates in less than six minutes, according to the vendor. New features of the Pocket PC Phone Edition, which will become available later this year, include one-touch dialing."
CRM applications are really a lot more than simple customer information tools, though. They offer everything from contact tracking to sales lead analysis and customer portfolio management. This area is going to be very big for the mobile enterprise, and the fact that PeopleSoft is involved is great news.
My favorite part of the article, though, is where PeopleSoft's platform choice is explained:
"Besides being an indicator of the growing demand for mobile CRM, PeopleSoft's decision to support Pocket PC speaks volumes about the battle for market share between Microsoft and Palm...Palm has a very large installed user base, and users clearly get much better battery performance with the Palm OS, according to Aberdeen Group wireless analyst Isaac Ro. On the other hand, 'the Pocket PC platform is a powerful operating system well-tailored for enterprise applications, because it offers very robust functionality compared to Palm,' he told CRMDaily."
