Windows Phone Thoughts: Blue screen software + hardware?

I hate to follow up an off-topic post with yet another one, but I need your help with something. Late last year, I read a news article, and found the web site, for a company that was releasing a combination of software and hardware (a blue screen matte) for home users to do blue screen (chroma key) effects on a budget. I think it may have even included a web cam. I need to find this product for my book, but 30 minutes of scouring through Google has produced nothing. Does anyone remember seeing this product? Any help would be most appreciated - you don't realize how truly BIG the Web is until you need to find something.