Windows Phone Thoughts: Making eBooks Work, Part 1: Baen

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Monday, April 29, 2002

Making eBooks Work, Part 1: Baen

Posted by Jeff Kirvin in "ARTICLE" @ 10:22 AM

http://www.writingonyourpalm.net/column020429.htm

Despite the gloom and doom over ebooks in the popular media, some epublishers are doing brisk business selling ebooks. What's the secret of their success?

"Those who claim a thing is impossible should not interrupt those that are doing it."
-- old Chinese proverb

Ebooks are big news these days mostly for what they aren't. They aren't popular. They aren't cost effective. They aren't the wave of the future for the reading public, who, if you believe everything you read, will always prefer reading on tree pulp. Ebooks, basically, don't work.

Or so you've been led to believe.

In fact, there are a few companies out there who are doing thriving business with this "dead end" medium. Ebooks are alive and well, if you know the secret. What's the secret? Let's look at those selling ebooks and see.

First up is Baen Books, a paper publisher first and foremost and one of the few independents left after the large-scale buy out of the giant media conglomerates...

Read the rest http://www.writingonyourpalm.net/column020429.htm

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