Saturday, April 13, 2002
Gateway Ads Hit Sour Chord With Music Industry
Posted by Jason Dunn in "OFF-TOPIC" @ 07:46 PM
http://www.pcworld.com/news/article/0,aid,94164,tk,dn041202X,00.asp
There's been some really interesting developments on the DRM front lately - things are starting to get ugly as the tech industry smacks the entertainment industry upside the head with a clever ad from Gateway. It's like watching Godzilla and King Kong go at it - both will stomp on consumers that get in their way, but only the RIAA "Godzilla" is trying to eat the consumers for being oh so naughty! But enough monster analogies, go check out the article - and the Gateway site with the ad and the Elwood song. It rocks!
"It's mouse versus cow as the entertainment and tech industries turn up the volume on their copy protection clash, each trying to sell a different tune to consumers. The latest release: The Recording Industry Association of America says Gateway's digital music ad campaign is catchy, but far from a hit.
The ad shows Chief Executive Officer Ted Waitt and the company's mascot Holstein cow singing along to a tune available for free download on Gateway's site. It closes with the message: "Gateway supports your right to enjoy digital music legally." The RIAA, the organization that sued Napster and MP3.com for providing a means to swap copyrighted music online, calls Gateway's digital music advocacy "a gateway to misinformation."
If you're interested in protecting your digital rights as a consumer, check out DigitalConsumers.org and send this fax.
There's been some really interesting developments on the DRM front lately - things are starting to get ugly as the tech industry smacks the entertainment industry upside the head with a clever ad from Gateway. It's like watching Godzilla and King Kong go at it - both will stomp on consumers that get in their way, but only the RIAA "Godzilla" is trying to eat the consumers for being oh so naughty! But enough monster analogies, go check out the article - and the Gateway site with the ad and the Elwood song. It rocks!
"It's mouse versus cow as the entertainment and tech industries turn up the volume on their copy protection clash, each trying to sell a different tune to consumers. The latest release: The Recording Industry Association of America says Gateway's digital music ad campaign is catchy, but far from a hit.
The ad shows Chief Executive Officer Ted Waitt and the company's mascot Holstein cow singing along to a tune available for free download on Gateway's site. It closes with the message: "Gateway supports your right to enjoy digital music legally." The RIAA, the organization that sued Napster and MP3.com for providing a means to swap copyrighted music online, calls Gateway's digital music advocacy "a gateway to misinformation."
If you're interested in protecting your digital rights as a consumer, check out DigitalConsumers.org and send this fax.
