Windows Phone Thoughts: Use 'Em and Leave 'Em: 26% of App Uses are One Night Stands

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Wednesday, February 2, 2011

Use 'Em and Leave 'Em: 26% of App Uses are One Night Stands

Posted by Jon Westfall in "Android News" @ 04:00 AM

http://www.localytics.com/blog/post...used-just-once/

"The resulting analysis shows that for customers using an app for the first time between January and March, about 22% of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26%. One-time usage grows to over 28% in the fourth quarter, but some of those customers may still use the app again in early 2011."

Admit it - you've used an app once and then never bothered to click again. We all do it, although it's interesting to see the data presented here. I suspect we aren't seeing significant differences between those rates above, and I also wonder how much of this depends on app segment. One thing is for certain, it's a lot nicer to have app stores now that let us try before we buy and give us comments and ratings. I recall my early WinMo days of "that looks cool, buy it". I probably spent around $100 (over 3 years) on apps I never used more than 3 times.


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