Tuesday, October 26, 2010
Posted by Nurhisham Hussein in "Asus Windows Phones" @ 05:30 PM
"Garmin Ltd. (NASDAQ: GRMN) and ASUSTeK Computer Inc. (TAIEX: 2357) today announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets. The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been introduced to the market."
That's corporate speak for: We haven't sold many units, and we're better off on our own. Although the Nuvi phones issued under the alliance will continue to get after-sales support from both companies, it looks like the co-branded version of the line has reached a dead end. Hence forth, the relationship between the two companies is no closer than any other hook-up Garmin has. Hit the link for the full press release.